One idea for a potential solution
I’m going to assume if you are reading this you’ve already read part 1 on this topic, if not, please go back and read it.
How can we apply the ideas of crowd sourcing and “ideas having sex” to services, increasing the diversity and usefulness of services, AND at the same time, foster this type of thinking among the technological underclass and help them out of this pit they are in?
Here’s the beginning of an idea: What if we created a new type of “franchise” company that took a service area (say lawn care) that has an unmet need (like organic lawn care)? This hypothetical company would become expert in organic lawn care (for example). They would enact this by recruiting those from the underclass who had lawn care skills but who didn’t realize that organic lawn care was a need or didn’t know how to do it, and educate them on the additional knowledge they needed to do organic lawn care. They would pair them with a local investor/angel who would put up the cash for “franchise” and meet with them regularly. Perhaps there would be a sweat equity portion that could be earned by the franchisee as the business become successful. Then periodically, there would be a gathering of the “franchisees” and Investors to share knowledge of best practices and brainstorm how to innovate to provide better practices.
This would solve a bunch of problems. By providing a service that meets an unmet need, the service will be able to charge more. By continuing to innovate, they will be able to maintain a lead and not be in a race to the bottom on price. And we all would benefit by getting better and better services.
How to start? Not sure – need a deep pocketed angel investor who wants to make this happen. And an expert in organic lawn care (not me, I am a market researcher).
I’ve come up with other areas this can be applied to (maid service anyone?). What other ways can we work to provide a leg up for the technological underclass? Or the related problem of the geographically challenged. I’d love to hear your ideas or offers to help.