Why was New Zealand successful in passing gun legislation?
In similar tragedies, the US hasn’t been able to do so. Even New Zealand couldn’t in previous attempts. What is the difference? In all the news coverage, no one seems […]
In similar tragedies, the US hasn’t been able to do so. Even New Zealand couldn’t in previous attempts. What is the difference? In all the news coverage, no one seems […]
Until recently, brands tried to be neutral. But in this era of increasing political polarization, the emerging trend is for brands to take a stand (think Nike, Gillette). And sometimes […]
For the most part, marketers pretend people only act as individuals. But people are social animals, and the group they belong to determines a lot of the choices they make. […]
Polls for the 2016 U.S. presidential election and the 2015 Brexit referendum were widely considered polling fails. Some postulate that was because the shy Trump or Brexit voter wouldn’t tell […]
The topic of drug prices comes up with increasing frequency and with increasing fervor. The reactions to drug prices reflects not only the value of drugs, it also reflects our […]
A VUCA world – Volatile, uncertain, complex and ambiguous. While you may not have heard the term VUCA itself, I think most of us resonate with those descriptors of today’s […]
There have been two items about working at home in the news lately. Marissa Mayer (a self confessed introvert), CEO of Yahoo, has announced that working at home is no […]
One of the phrases we have started to hear a lot of lately is “Big Data”. First, a definition for those who aren’t up on this trend. From Wikipedia: Big data […]
One of the recent Research Daily Reports that Bob Lederer has posted on YouTube has stuck with me. This showcased David Santee’s (former client side MR) views on becoming a […]
The role of marketing research is to increase the effectiveness and decrease the risk of marketing efforts. Marketing decisions can be made without any input from customers, but decisions made […]