Until recently, brands tried to be neutral. But in this era of increasing political polarization, the emerging trend is for brands to take a stand (think Nike, Gillette). And sometimes they are perceived by the public as taking a stand without ever having thought about it, such as in their media buy.
If you have had a chance to take a look at my book Marketing Landmines: The Next Generation of Emotional Branding, you know that talk about the various campaigns. Sometimes they work, sometimes they don’t.
But what do you think? Should brands take a stand? I want to know what Insight professionals think.
At my booth at the recent #QuirksEvent2019, I included a survey to ask attendees their opinion on this issue. My intent was to write this blog post about the attitudes about this issue. But I need more responses in order for the results to be statistically stable (yes, I am a Market Research geek!)
Please, if you haven’t completed the survey yet, please do so. It’s only 6 or 7 questions, but it might take a little bit of time to answer because it will make you think. And pass it on to your colleagues in the market research field, let’s get that sample size up! I promise to let you know what the results are.
As always, I love to hear what you think – about the ideas in the book, about the survey, or anything else. Please email me to start the conversation.
Your guide to the world of Ethical Frames,